Building Your Leadership Brand

Beth Miller |

Bricks

During the course of my work with leaders, I find that so many of them get hung up on the “should and shouldn’ts” of leadership by comparing themselves with other leaders. Leaders, who feel the need to compare themselves with leaders held up in public as great business leaders, such as Jack Welsh or Sam Walton, are doing themselves a disservice.

We are all individuals with unique strengths and experiences that make it impossible to lead exactly like someone else. We need to have our own leadership brand that is true to our uniqueness.

When defining your leadership brand, you first need to define what leadership is to you. There are as many definitions of leadership as there are leaders. The most important thing for you as a leader is to find your own definition of leadership which:

  1. Is genuine and true to you
  2. Inspires those around you to perform their very best
  3. Delivers the results you have set out to achieve

Once you understand yourself as a leader, your leadership brand, then you can determine whether you want to make changes as a leader and develop a plan to get there.

Below are questions, designed around the three points above, to self reflect and bring clarity to you as a leader. These questions will take some time to answer and require you to be singly focused, i.e. ALONE, to answer the questions true to you as a leader.

  1. What are the top three behaviors great leaders demonstrate on a consistent basis? And, how do you rate?
  2. What are the top three mistakes leaders make? How often do you make these mistakes?
  3. How do you define your leadership style?
  4. How do you measure the effectiveness of your leadership style?
  5. Leadership Flash!

    We have more about building your personal leadership brand in Beth’s vlog.

    Watch now!

  6. What commitments have you made to improve your effectiveness as a leader?
  7. Who is holding you accountable?
  8. Of these commitments, which ones are new that will stretch you as a leader?
  9. How do your values influence your as a leader?
  10. What is your vision for you organization?
  11. How do you insure your team is aligned to your vision?

Once you have answered the ten questions, then the answers to the following questions can be answered:

  • Who are you as a leader?
  • How committed are you to becoming a better leader?
  • What are your goals for development and improvement?

If you have a high degree of commitment and have defined your goals as a leader, then the next questions to ask yourself are:

  1. What is my plan to obtain the development and improvement goals I have set for myself? Then, create a specific timeline with specific benefits to you and those you lead, and put your plan into action.
  2. What development options are available to me both within my company or externally? Be creative. Don’t forget the opportunities that special projects and job rotations can provide for your development as a leader.

Finally remember to be true to whom you are when you are implementing your development plan. Find what feels natural and comfortable to you when implementing changes. If you don’t, those around you will not view the changes as genuine and sincere and you risk losing your credibility as a leader.

Image provided by The Stock Exchange (www.sxc.hu)

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Beth Miller

Beth Miller

Beth Armknecht Miller’s passion for learning, and dedication to helping others, are strands woven throughout her distinguished career, which continue to guide her work with Executive Velocity, a top talent and leadership development advisory firm. As a trusted executive consultant, Vistage Chair, and committed volunteer, Beth holds herself to a rigorous standard of excellence, and she encourages her clients to do the same when pursuing their goals.

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